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Vedanta Aluminium x Perky Owl: Making Metal Speak (Fluently)

  • Writer: Suriti Arora
    Suriti Arora
  • Jul 5
  • 2 min read

Metal may be rigid. But the story behind it? That needs flow.

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When Vedanta Aluminium called us in, the ask was pretty clear: “Help us look as good as the work we do.” (Okay, not in those exact words… but close enough.)


They’re a major player in the aluminium industry. Big on tech. Big on sustainability. Big on... well, being big. But like most industrial giants, their challenge was simple (and familiar): How do you communicate all that scale, impact, and responsibility without losing people in the jargon?


Brochures That Don’t Just Sit (And Gather Dust)

Let’s be honest. Most brochures are designed to either sit politely on a table... or directly hit the recycling bin.


Not these.


We built brochures that actually worked, the ones that told Vedanta’s story of:

  • Innovation

  • Industry leadership

  • And a genuine commitment to sustainability



They were clean. Easy to read. Visually sharp. And designed to help Vedanta Aluminium show up like the industry leader they are, whether at global events, boardroom tables, or stakeholder meetings.


This wasn’t “just a brochure.” This was a design tool for better conversations, better engagement, and better storytelling.


Posters, Panels & More: Big, Bold, Aluminium-Cool

Next up: The stuff that turns heads at industry events.


We designed:

  • Posters that popped (but didn’t shout)

  • Information walls that made complex things look simple

  • Graphics that told people: “This is Vedanta. This is what we do. This is why we matter.”



Every piece was dressed in metallic cues, clean grids, and sharp typography, because when you’re literally shaping the future with aluminium, your design should shine too.


Stall Branding: Not Just a Booth, a Whole Vibe

Exhibition stalls? Oh, we don’t just decorate those. We turn them into experiences.


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Vedanta’s event stalls were:

  • Structured, sleek, and premium

  • Zoned smartly: One area for sustainability highlights, another for product stories, and another just to look impressive, obviously

  • Backed by a strong, consistent design language that tied it all together


People didn’t just visit the stall. They felt the brand.


What Made It Click?

Simple: We made complex stuff easy to understand without dumbing it down.


>Told the story of Vedanta’s role in the aluminium industry

>Highlighted their sustainability commitments (without greenwashing vibes)

>Built designs that worked, whether in a brochure, a booth, or a boardroom



Clear. Confident. Cohesive. The way a brand like Vedanta deserves to show up.


What We Bring (Besides Great Fonts)

At Perky Owl Designs, we believe even the most technical industries deserve design that’s as thoughtful as the work they do.


We take:

  • Heavy info and make it light on the eyes

  • Dense data and make it easy to digest

  • And booths, brochures, and banners... and turn them into brand experiences


If your brand builds materials, fuels industries, or powers economies, let’s make sure your design works just as hard as you do.


Let’s turn your mettle into messaging that moves.


 
 
 

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