How Perky Own Designs created a 360° image bank for ICICI Prudential’s Mr. 360

When ICICI Prudential teamed up with cricketer Suryakumar Yadav, they needed a lot more than just a few great pictures. They needed a full set of images that could be used across different platforms, all with a consistent look and feel. That’s where we came in.

One shoot, many uses

In one packed day, we captured everything the brand needed: action shots, smiling portraits, clean cutouts, serious expressions. Each frame was planned carefully so it could work for web banners, hoardings, social media ads, and more.

Smart planning made it work

We broke the shoot into clear segments based on what the brand would need later. Key considerations were room for text, different angles, easy crops, and a range of moods. This helped the brand use the images in many ways without needing a reshoot.

Matching visuals to the message

The campaign was called “360° Life Cover for Mr. 360,” and the photos had to match that spirit. Suryakumar’s outfits were styled to match the campaign colours, the backgrounds were kept clean so designers had room to play, and the lighting was set up to show both strength and warmth.

What Perky Owl Designs brings to the table

At Perky Owl Designs, we approach every project, whether it's a photoshoot or a design brief, with long-term brand thinking. As a creative design agency in Delhi NCR, we offer everything from photoshoot planning and image bank creation to graphic design, campaign creatives, and content strategy.

Whether it’s a celebrity photoshoot or product photography, our team handles everything: models, styling, shot lists, editing, so your brand gets visuals that work across platforms and formats. Our goal is simple: to build visual assets that stay useful, look sharp, and align with your brand’s story.

If your business needs design, visuals, or content that actually performs, we’re here to help.